HomeEuropean Commission on Growing the EU’s Online Economy

European Commission on Growing the EU’s Online Economy

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elektronika_trgovinaProposals to encourage more online commerce would make it easier to shop on the Internet across the EU – contributing to economic growth and job creation.

Electronic commerce offers many potential benefits for consumers and businesses: lower prices, increased access to goods, development of innovative services and creation of new jobs.

Online purchases account for about 3% of all retail business in the EU, but many barriers remain to the further development of a seamless Internet marketplace across its 27 member countries.


The Commission is proposing 16 measures aiming to double online retail sales by 2015 by providing better protection for consumers, more information and a wider range of choices.

Businesses would also benefit from the measures, encouraging them to invest in online sales and services. For example, the proposals aim to prevent illegal downloading of copyrighted content (such as films and music) and establish a clear legal framework for doing business online.

The proposals complement the EU’s electronic commerce law, which sets out common rules for cross-border online sales.